BUDI95 : MAYBANK X PETRON CAMPAIGN WITH CELEBRITIES

💳 BUDI95: Government Initiative Promoted by Maybank x Petron Featuring the MAE Card

The BUDI95 Campaign was a strategic nationwide initiative introduced by the Government of Malaysia to assist citizens in managing fuel expenses more efficiently. As part of this effort, Maybank, in collaboration with Petron Malaysia, took the lead in promoting the program by encouraging consumers to register and enjoy added convenience through the MAE card — a smart and rewarding payment solution designed to simplify daily refueling.

To strengthen public awareness and engagement, the campaign featured an influential lineup of Malaysian celebrities — Bella Astillah, Pak Nil (Aznil Nawawi), Nelysa Norazlan, Boss James, and Ammar Ahyan — each representing a different social demographic and audience segment. Their participation brought authenticity, credibility, and mass appeal, bridging the message between the government’s initiative and the everyday lives of Malaysians.

Through a mix of story-driven influencer content, social media amplification, and on-ground activations at Petron stations, the campaign successfully positioned the MAE card as the preferred tool for fuel subsidy participation and financial empowerment.

The initiative garnered nationwide visibility, driving significant increases in awareness, MAE card sign-ups, and engagement across digital platforms. The campaign underscored House of Influencers’ capability to merge government-driven initiatives with lifestyle storytelling and celebrity influence — delivering measurable impact while fostering national participation in support of a collective economic goal.

SITI JEWELS AMBASSADORSHIP CAMPAIGN WITH DATO SERI ALIFF SYUKRI
(ONGOING UNTIL JUNE 2026)

🚀 Siti Jewels x Dato’ Seri Aliff Syukri: The Viral Private Jet Spark Phenomenon

Our campaign for Siti Jewels, featuring Dato’ Seri Aliff Syukri, successfully ignited massive public attention across both mainstream and digital media. Through a bold creative direction that combined luxury, exclusivity, and viral storytelling, the “Private Jet Spark” concept became a nationwide sensation — setting new benchmarks in brand-driven virality.

The campaign garnered coverage from over 40 reputable media outlets across Malaysia, Singapore, and Indonesia — including top-tier entertainment portals, lifestyle magazines, and television networks. Strategic amplification through influencer collaborations, live engagement stunts, and coordinated press rollouts fueled an explosive reach of over 50 million total impressions, views, and interactions across all digital touchpoints.

This activation not only drove unprecedented traffic to Siti Jewels’ physical and online stores, but also positioned the brand at the forefront of conversation within the jewelry industry. Beyond visibility, the campaign demonstrated House of Influencers’ unique capability to merge celebrity influence, digital storytelling, and viral culture into measurable business results — reaffirming our status as one of Malaysia’s leading agencies in influencer-driven marketing.

PETRONAS X HOUSE OF INFLUENCER
(MESRA REWARDS LIVE November 2024)

Building on the success of our previous event, we enthusiastically embraced the challenge of crafting another livestream that not only met but surpassed expectations. We devoted ourselves to enhancing the overall aesthetic and technical aspects of the production. Our creative team meticulously envisioned a new set and layout, fostering a spacious and dynamic environment that was perfectly aligned with the exhilarating spinning wheel segment, infusing the event with excitement and anticipation for our viewers.

With the buzz surrounding the arrival of esteemed host Abg Gan, we recognized the importance of creating additional interactive zones within the live stream. This innovation opened up more avenues for audience engagement, including real-time Q&A and feedback sessions, deepening the bond between Petronas and its customers.

The results were truly remarkable; we captivated over 200,000 live viewers during the event and witnessed an unprecedented surge in audience interaction, with a flood of comments and questions pouring in—all within just one hour! This remarkable engagement underscores the effectiveness of our collaborative efforts and highlights the profound connection Petronas shares with its audience.

Looking ahead, we are brimming with excitement about the possibilities for future live events and the opportunities they hold for growth and innovation. I want to take a moment to express my sincere gratitude to Petronas for entrusting us with this incredible opportunity, and I am looking forward to the inspiring journey our partnership will embark upon next.

PETRONAS X HOUSE OF INFLUENCER
(MESRA REWARDS LIVE September 2024)

Petronas is embarking on an exciting mission to expand its footprint in the digital realm by enhancing its presence on various social media platforms, striving to engage and attract a larger audience of followers. In a strategic collaboration with our team, they are poised to spearhead a captivating Instagram Live event curated to offer exclusive rewards to Setel and Mesra card users. With our in-depth proficiency and strategic acumen, we are dedicated to crafting a one-of-a-kind show meticulously tailored to accommodate their specific needs, overseeing every phase from inception to flawless implementation. Our unwavering commitment to providing top-notch service assures our clients of a seamlessly orchestrated program with exceptional outcomes that are sure to delight all involved.

TuneTalk Campaign:

Tune Talk CNY Campaign 2024

In celebration of Chinese New Year 2024, Tune Talk has embarked on a mission to delight their users by offering complimentary concert tickets and exciting giveaways on TikTok, symbolizing the vibrant spirit of the dragon. To support their endeavor, we engaged a myriad of influencers to bolster their promotional activities and develop captivating social media ad videos. Furthermore, we forged partnerships with renowned celebrities and influencers to endorse Tune Talk’s latest products across Instagram and TikTok platforms.

Malayan Banking Berhad (Maybank)

Maybank Scam Awareness 2023

Maybank has made it a priority to educate its users about the prevalence of malware scams and the potential risks involved. In support of this initiative, we meticulously selected a diverse group of influential personalities to participate in their campaign. We worked closely with these influencers to create engaging and impactful social media ad videos that effectively conveyed the message of cybersecurity awareness. Furthermore, we established collaborative partnerships with well-known celebrities and influencers to organically promote and endorse Maybank’s latest products on popular platforms such as Instagram and TikTok, effectively reaching a broad and diverse audience.

McDonalds Malaysia

International French Fries Campaign 2023

On International French Fries Day, McDonald’s marked the occasion by unveiling the world’s tallest French fries at Menara KL. Our contribution involved providing a significant number of influencers to support their campaign and overseeing their PR team’s interactions with mainstream media. We also facilitated collaborations with influencers to promote and share McDonald’s latest products on Instagram and TikTok, maximizing their reach and engagement.

Gluetanex (International Korean Brand)

Glutanex Product Launching 2023

Glutanex has just unveiled Song Ji Hyo as their Global Ambassador for early 2023. As they prepare to make their mark in the Malaysian cosmetics market later this year with the launch of their latest product, they are seeking influencers to grace their events. Our team provide a Korean-fluent MC for the occasion and collaborates with influencers to effectively showcase and endorse their latest product across social media platforms and YouTube.

TuneTalk Campaign

Tune Talk World Cup Campaign 2022

From November to December, Tune Talk introduced an exclusive World Cup 2022 Lucky Draw Collection of products. To increase organic traffic to their website and attract a large number of influencers to their private World Cup events, we partnered with influencers to endorse and showcase their latest products on popular social media platforms such as Instagram and TikTok. This collaboration aimed to drive engagement and generate excitement around Tune Talk’s offerings, ultimately increasing brand visibility and consumer interest.

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